Hello, I'm Bonnie Tsang. I'm a Creative Director specializing in Authentic Branding & AI Vision, based near Los Angeles. My deepest passion lies in partnering with brands and creators to unearth their true essence and express it powerfully through strategic narrative and innovative, soulful visuals. This work is the culmination of my own journey towards authentic expression, healing, human connection, and understanding the interplay between our inner landscapes and the world around us.
For nearly two decades, I built a wonderful career as a photographer. It was a journey filled with incredible opportunities – collaborating with global clients I admired (like Gap and Estée Lauder), seeing my work in respected publications (Time, Bon Appétit), connecting with a large online community (over 7 million followers at one point), speaking at events like SXSW, and even receiving a memorable White House invitation. I focused on capturing people 'in their element,' seeking candid moments and authentic connections – experiences that profoundly shaped my understanding of brand storytelling and visual impact. My perspective has also been shaped by navigating different worlds, having moved from Hong Kong to the US when I was 12.
About five years ago, I felt called to step back from public-facing work to focus on my family. Unexpectedly, this period became a time of profound personal transformation, a quiet, inward space that allowed for deep healing from past wounds and led to a significant spiritual awakening. This inner journey fundamentally reshaped my perspective and clarified my creative path, reinforcing my commitment to authenticity and meaningful work.
Today, I channel these experiences, my innate love for business marketing and branding strategy, and my explorations with AI as a creative partner into my role as a Creative Director. I help clients:
- Uncover and articulate their authentic brand voice and narrative.
- Develop soulful brand strategies that resonate deeply.
- Conceptualize and create compelling visuals and campaigns, often blending photography, AI-assisted art, and thoughtful design.
On my Substack journal, "True and Authentic," I continue to share personal reflections on consciousness, spirituality, healing, and navigating life's transitions - the wellspring from which my professional philosophy flows. My own AI art is an ongoing exploration of inner worlds, identity, and the subtle energies around us, and these personal projects often inform the innovative approaches I bring to client work. Projects like "Lilou & Clover" also showcase how these elements can coalesce into unique brand worlds.
Ultimately, my work, whether personal or for clients, is an invitation to shared exploration and genuine connection. It’s grounded in lived experience, embracing vulnerability, strategic insight, creative innovation, and the profound beauty found when a brand aligns with its truest self. Thank you for being here; I hope you find something that resonates, and I'd love to explore how we can bring your authentic vision to life.
